Mizu is the world’s first smart towel—a towel that tells you when it’s dirty via color changing stripes that sense impurities. After months of development and testing by Cornell and MIT laureates, Mizu has launched on ecommerce to great success and steadily increasing demand. Mizu ships worldwide and is available for purchase at mizutowel
Consumers and families are more hygiene-conscious then ever before, but some of the most common household items are highly prone to bacterial growth. Mizu was engineered to offer both the luxurious comfort of a high-end towel and technology that’s able to keep bathers cleaner and healthier.
“We are in the midst of a technological Renaissance,” said Glen Gunawan, founder of Mizu, “and the middle class is growing worldwide. This means that many consumers across the globe care about hygiene more than, say, their parents or grandparents did, and these consumers are looking to technology to solve their problems. We saw a great opportunity here to create a product that was desirable and that had a positive impact.” Mizu is a modern solution that allows bathers to know, without a doubt, that they are clean after each bath or shower.
Mizu works on two fronts: it eliminates bacterial growth and detects contaminants via a color-changing stripe. Pure, 100% silver is woven into every cotton fiber of Mizu. This all-natural element inhibits bacteria from growing and keeps the towel 99% free of disease-causing microbes. Other impurities like oil, dirt, sweat, and chemicals are detected by the patented Mizutech stripes. These color-changing indicators were developed by MIT PhD holders and can only be found on Mizu. When the color changes, it’s time for a wash.
Mizu is one of the most comfortable towels on the market. It’s made from Xinjiang cotton, widely known as the softest cotton on Earth, and is constructed using Japanese techniques from Imabari. This region is where royalty and the uber-elite go for their fabrics and custom clothing.
Mizu is also 50% larger and more absorbent than the average towel on the market. This allows the bather to easily dry off instead of having to “scrub” with the towel, keeping Mizu cleaner for longer.
Mizu is made with safe and natural fibers and is ideal for all ages. Mizu hand towels and bath towels make smart additions to any home and are also perfect for travelers and beachgoers who may not know what kind of messes their towel is getting into. Mizu’s Imabari twisted yarn weave is incredibly durable and travel-friendly, and as it dries 3x faster than average towels, it’s ideal for trips to the pool or the gym in a duffel bag.
About Mizu
Why do we get sick? Usually, it’s because we are exposed to harmful bacteria or toxins. While we try to stay clean, a lot of contaminants and microscopic invaders thrive in places we least expect—our bedsheets, blankets, shoes, and towels. These are things we don’t clean as often as we should.
The founders of Mizu sought to make the world a cleaner place through a new line of smart fabrics that both resist contamination and remind the user to wash. After a smart towel prototype was developed, they had only one problem—they had to make a towel that people actually wanted to buy. So, they sourced the finest cotton and researched the ways to make a towel truly comfortable (it’s not as easy as you think!). This led the Mizu team of doctors and engineers around the globe before they returned with the softest, most durable, and smartest towel on the planet.
Mizu is now shipping worldwide. For more information, visit mizutowel
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